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| Fira de Barcelona, Barcelona |
For anyone wishing to attend a Fira de Barcelona event, the route is very easy. It is very near the historic centre of Barcelona, making it very accessible to all people. There is a Metro stop 20 metres from the main entrances (Staition name: Espanya) connecting with Line 1 (red) and Line 3 (green) which take you past the centre of Barcelona (Plaza Catalunya, Urquinaona, Arc de Triomf) and down to the port and beaches (Drassanes) respectively
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| "create, inspire, grow" |
This is one of the large promotional posters covering the entire entrance.
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| Inside the show itself |
Unlike Madrid's IFEMA (fair district), Barcelona's Fira is at everyone's doorstep, creating a much more fluid trickle of visitors. This immediately expands, the fair's prestige and people start to hear about it much more often. The fair complex no longer becomes a secluded part of the city where wearing a suit, a tie and carrying a briefcase is the norm.
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